1.1 What is personal data
Personal data is information that discloses or can disclose the identity of the user. We adhere to the principle of data avoidance. As far as possible, we refrain from collecting personal data.
1.2 Handling of personal data
Personal data is used exclusively for the purpose of establishing the contract, defining its content, implementing or processing the contractual relationship (Art. 6 I p. 1 b DSGVO).
Beyond that, personal data will only be processed if we have received your consent to do so (Art. 6 I p. 1 a DSGVO) or if it is data whose processing is necessary for our legitimate interests and insofar as the balancing process shows that no overriding interests, fundamental rights or freedoms on your part are opposed (Art. 6 I p. 1 f DSGVO).
We may use order processors to process your personal data, but will not pass on the personal data to third parties beyond this as a matter of principle.
Only for the fulfillment of the contract, the data will be passed on to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. For the processing of payments, the payment data required for this will be passed on to the credit institution commissioned with the payment and, if applicable, to the commissioned and selected payment service provider.
The processing of your personal data takes place exclusively within the EU, unless otherwise stated below.
1.3 Usage data
When visiting the website, general technical information is collected. This is the IP address used, time, duration of the visit, browser type and, if applicable, the page of origin. This usage data is registered in a log file for technical reasons and can be used and stored for the purpose of statistical evaluation of this website. This usage data is not linked to your other personal data.
1.4 Duration of storage
We store your personal data after the termination of the purpose for which the data was collected, only as long as this is required by law (especially tax law).
2. your rights
You can request information from us as to whether we are processing personal data about you and, if so, you have a right to information about this personal data and to the further information specified in Art. 15 DSGVO.
2.2 Right to rectification
You have the right to rectification of inaccurate personal data concerning you and may request the completion of incomplete personal data in accordance with Art. 16 DSGVO.
2.3 Right to erasure
You have the right to demand that we delete the personal data concerning you without undue delay. We are obliged to delete them without delay, in particular if one of the following reasons applies:
Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
You revoke your consent on which the processing of your data was based and there is no other legal basis for the processing.
Your data has been processed unlawfully.
The right to erasure does not exist insofar as your personal data is required for the assertion, exercise or defense of our legal claims.
2.4 Right to restriction of processing
You have the right to request us to restrict the processing of your personal data if you dispute the accuracy of the data and we therefore verify the accuracy, the processing is unlawful and you refuse the deletion and demand the restriction of use instead we no longer need the data, but you need it to assert, exercise or defend legal claims, you have objected to the processing of your data and it has not yet been determined whether our legitimate reasons outweigh your reasons.
2.5 Right to data portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and you have the right to transfer this data to another controller without hindrance from us, provided that the processing is based on consent or a contract and the processing is carried out by us with the help of automated processes.
2.6 Right of withdrawal
Insofar as the processing of your personal data is based on consent, you have the right to revoke this consent at any time.
2.7 General and right of appeal
The exercise of your above rights is generally free of charge for you. In the event of complaints, you have the right to contact the supervisory authority responsible for us, the State Data Protection Officer, directly.
3. data security
3.1 Data security
All data on our website is secured by technical and organizational measures against loss, destruction, access, modification and distribution.
3.2 Sessions and cookies
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis. Unsubscribing from the newsletter is possible at any time and can be done either by sending us a message via the contact options provided in the imprint or via the link provided for this purpose in the newsletter.
5. presence on social media platforms
We use the following social media platforms for company presentation and communication (explicit reference is made to the privacy statements and opt-out options linked below).
Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
Opt-Out: https://www.facebook.com/settings?tab=ads alternatively http://www.youronlinechoices.com
These social media platforms may process personal data outside the EU, we refer in this respect to the above privacy statements of the social media platforms.
The respective social media platforms may create usage profiles from your usage behavior and the resulting interests and actions on your part and store cookies on your computer in which your usage behavior is stored. If you have an account on the respective social media platform and are logged in, your usage behavior may even be stored independently of the device. Your usage profile can be used, for example, to place advertisements that presumably correspond to your interests.
We process the personal data exclusively for communicating with you via the social media platform you have chosen and for optimizing our online presence and ensure that no interests on your part are affected here that outweigh this legitimate interest on our part (Art. 6 I p. 1 f DSGVO). Insofar as you have already given the respective operator of the social media platform effective consent to the corresponding data processing, the processing of your personal data will also be based on this consent (Art. 6 I S. 1 a DSGVO).
6. third party services
6.1 Google Analytics
6.2 Google Tag Manager
This website also uses the Google Tag Manager. Through this service, website tags can be managed via an interface. This Google tool only implements tags. No cookies are used in this process and no personal data is collected. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.
6.3 Social media links
We have our own social media pages with the third-party providers that can be reached via links from this website. Using the links will take you to the respective websites of the third-party providers (e.g. Facebook, Twitter, YouTube, Instagram). To avoid unnecessary data transfer, we recommend that you log out of the respective third-party provider before using a corresponding link, so that usage profiles cannot be created by the third-party provider simply by using the link.
6.4 Use of Facebook Remarketing Pixels
We use the remarketing function "Custom Audiences", which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94304, USA ("Facebook"). The entity responsible for processing the information collected by Facebook is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
This function allows us to target visitors to this website with advertising on Facebook. For this purpose, personalized and interest-based Facebook ads are displayed when Facebook pages are visited. The function is enabled on our website by a remarketing pixel from Facebook, which is implemented on the page.
The legal basis for the processing of your data by the remarketing pixel is your consent pursuant to Art. 6 I S.1 a DSGVO. You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
If you do not want Facebook to assign the collected information directly to your Facebook user account, you can edit the "Custom Audiences" remarketing function in your account settings at: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fsettings%2F%3Ftab%3Dads#_=_. To do this, you must be logged into Facebook.
6.5 Use of YouTube
This website and the integrated offers contain so-called embeddings of videos on YouTube. These enable the connection to YouTube and the videos stored there. YouTube is an offer of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Here, no interests of the users are affected, which outweigh this technical necessity of the integration of the videos (Art. 6 I S. 1 f DSGVO). The purpose and scope of data collection and use by Google, as well as your rights and settings options for protection as a customer of YouTube, please refer to the privacy notices of YouTube. These can be found at: http://www.youtube.com/t/privacy/.
6.6 Use of Google AdSense
6.7 Use of web analytics Hotjar
We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as "Hotjar". Hotjar is used by us to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website. Hotjar allows us to log and evaluate your usage behavior on our website, such as your mouse movements or mouse clicks. However, your visit to our website is anonymized. In addition, Hotjar analyzes information about your operating system, your Internet browser, incoming or outgoing references ("links"), the geographical origin as well as the type and trigger of the terminal device you are using and processes this information for statistical purposes. Likewise, Hotjar can obtain direct feedback from you. In addition, Hotjar offers further data protection information at https://www.hotjar.com/privacy.
In addition, you have the option of ending the analysis of your usage behavior by way of the so-called opt-out. By confirming the link https://www.hotjar.com/opt-out, a cookie will be stored on your end device via your Internet browser, which prevents further analysis. Please note, however, that you will have to click the above link again if you delete the cookies stored on your terminal device.
To contact us regarding data protection, you are welcome to use the following contact options. Responsible party in the sense of the DSGVO:
Phone: +49 (0)30-62939343